Training: Negotiating Through an Innovation Lens: How to Turn Every Customer Conversation into a Winning Value Opportunity.

This training offers SMEs a practical and innovative approach to commercial negotiation, combining the principles of the Harvard Method with basic artificial intelligence tools. Through real cases and applied techniques, participants will learn to transform every customer conversation into a value‑creating opportunity, integrating innovation, trust and co‑creation. The session also focuses on designing customer‑relationship strategies aligned with organisational culture, and on leading commercial meetings and dialogues assertively, effectively, and with a focus on agreements that generate shared impact.