The course, which will be taught by Ana Blanco, is designed to help industrial SMEs strengthen their commercial area through practical and accessible tools, including generative artificial intelligence. Using a tactical methodology, it addresses key challenges such as customer segmentation, efficiency in sales visits, cross-selling, and customer loyalty, all supported by tools like ChatGPT, Gemini, or Perplexity. With over 40 years of experience in telephone negotiation and a solid track record in commercial consulting, Ana Blanco offers an applied and personalized approach that connects strategy with daily action. Exclusively for executives in management, marketing, and sales roles within SMEs.